Posted by: rivettingkatetaylor | March 28, 2012

Where’s my cut Pak’nSave

I’m going with the conspiracy theory.

Yesterday I blogged about Pak’nSave dropping its meatlovers week ad because some vegetarian in Wellington complained that was offensive towards her “beliefs”.

Well guess what? It is is bringing back its controversial meat lovers advertisement with a twist – vegetarian sausages.

I’ve been had! I want to meet that girl – there’s a Pak’nSave voucher in her handbag.

Very big ups to the marketing team. Well done. My blog might normally only get a few hundred views but yesterday almost topped the day Paul Henry got fired. Go figure.

 

 

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Responses

  1. You just couldn’t script that much fun. Mostly it’s the joy and the power of the community in action. Marketing by the people, if a conversation is worth having.


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